CP Feature Business COMPANY SPOTLIGHT LEVIA | November 2022 | Cannabis Products

WWhen Troy Brosnan and fellow co-founders of Massachusetts-based Cultivauna, LLC set out to develop a cannabis product, they did so with health and wellness in mind.They visited legacy cannabis markets such as California, Colorado, and Washington to survey existing products, discovering several popular beverage brands that didn’t quite match their vision.“While these brands had success, we quickly realized how much sugar was used to mask the flavor of cannabis and emulsions,” Brosnan said. “With our journey being wellness-focused, we returned back to Massachusetts and set out to create what’s now known as LEVIA.”The LEVIA brand, available in zero-calorie, zero-sugar seltzers and tinctures, offers three core effect-based varieties, but over the last year, it has built interest by launching several limited-edition seasonal offerings. Its work caught the attention of multi-state operator Ayr Wellness, which acquired Cultivauna in February.

Source: CP Feature Business COMPANY SPOTLIGHT LEVIA | November 2022 | Cannabis Products