Levia: After Breakthrough Year, Opportunity With Ayr Awaits
Since launching in February 2021, the Massachusetts-based brand of cannabis (THC) infused flavored seltzers has been on something of a proverbial rocket ship, as it quickly emerged as one of the fastest growing brands in the category. According to BDSA data, Levia, which offers a three-SKU line of low-dose (5mg THC) sparkling waters with no sugar or calories, quickly surpassed competitors like Keef Cola and Magic Number just months after launch, and by August had surpassed Cann as the top-ranked cannabis beverage in monthly sales revenue, despite only being sold in one state. That same month, multistate cannabis operator Ayr Wellness announced it had reached an agreement to acquire the brand in a transaction valued at $60 million, positioning the brand as one of four “national power brands” within Ayr’s CPG strategy.
Source: Levia, Hi5 Seeding Growth for Cannabis Seltzers in New England – BevNET.com
