The resulting cans are striking, featuring a bold image of a hip, blue-haired lady looking effortlessly cool as strawberries reflect from her sunglasses. If I were shopping for a cannabis beverage and going off of artwork, I would absolutely select this one. Who wouldn’t want to look that effortlessly cool?Collaborating with local artists is an effective marketing strategy, especially when used for limited-edition releases. After all, if consumers don’t act fast, they’ll never have a chance to enjoy the art. But it’s not just the “act now!” factor. These collaborations create opportunities for the brand to reach different customers.“Fans of the artists find themselves sharing our product and imagery on social media in an effort to support the artist, which also benefits our brand because now we tap into a new audience,” Bosnan explains.
Source: Limited edition, long payoff: How artist collaborations can bolster cannabis brand identity – MJBI
