To that end, consumers looking to avoid alcohol hangovers or the higher calories and sugar associated with other cannabis edibles can turn to a product such as infused sparkling water.“There are absolutely a lot of consumers looking for alternatives to alcohol,” said Levin in Michigan.That’s in line with what Levia is trying to produce. Troy Brosnan, co-founder and chief operating officer, said the company’s goal was to create a sugar-free cannabis product with zero calories.Farris in Nevada agreed that consumers see beverages as a healthier option.“There is a big market out there who’s looking for a more health-conscious” alternative to smoking, he added.
Source: Sale of cannabis-infused beverages up 40% as new consumers seek convenient products
