Matt Melander, President, CFO, LEVIA
As infused beverages gained popularity in 2020 and 2021, the upcoming year will most likely be no different. I believe traditional CPG brands are going to follow suit and try to enter the market as they continue to follow the trend of cannabis beverage development and acceptance. While I anticipate an increase in new entrants in the infused beverage space, innovation amongst existing brands will only become much more prevalent – we have to keep up with potential new competition or risk losing our market-share.
Source: What will the new year bring? 2022 predictions from cannabis industry insiders – MJ Brand Insights
